Ice
THE POWER OF
Ice
The Anti-Aging Benefits of Ice for Skin & Hair
We’re telling you everything about cryotherapy — the anti-aging trend that is far more advanced than simply rubbing an ice cube over your face.
We’ve lost count of how many models, before a fashion show or photoshoot, have told us they apply ice cubes to their face after waking up from a restless night.
Supermodel Karlie Kloss even shared that she immersed her face in a bowl of ice water on the morning of the Victoria’s Secret Fashion Show to brighten and refresh her complexion.
Meanwhile, Tom Ford revealed that he always keeps two cans of Coca-Cola Zero in his refrigerator. The reason? He places them over his eyes for five minutes to help decongest and refresh the entire eye contour area.
Il freddo
come amico
I benefici
anti-aging
del GHIACCIO per pelle e capelli
Il freddo perché?
Cryotherapy un termine che va tanto di moda anche perché praticata dagli atleti e dalle modelle.
Ma di cosa si tratta nello specifico e come si applica nel trattamento dei capelli?
Che il freddo faccia bene ai tessuti è una cosa nota da tempo, La crioterapia, grazie alla capacità di stimolare la circolazione e favorire lo smaltimento delle tossine, sviluppa un importante effetto anti-invecchiamento sui tessuti.
Per questo motivo diminuisce i tempi di recupero dagli infortuni per chi pratica sport e mantiene la pelle giovane.
Lo stesso principio viene applicato anche contro il deterioramento dei capelli,
è ideale anche per migliorare le performance di lisciature, trattamenti cheratinici e complessi ristrutturanti.
I test effettuati hanno evidenziato che le basse temperature d’esercizio,
richiudono le squame del capello dopo qualsiasi trattamento,
Così si acquisisce un aspetto sano, luminoso e robusto.
Durante il trattamento a freddo, i capelli vengono passati con una piastra che raggiunge una temperatura massima di -20°,
permettendo di inglobare i principi ricostruttori o di supportare trattamenti chimici importanti,
evitando di sfruttarlo o di disidratarlo come accade con i normali strumenti tecnici ad alte temperature.
Cold
as Your Ally
WHY COLD?
Cryotherapy is a term that has become increasingly popular, especially thanks to athletes and models who incorporate it into their beauty and wellness routines.
But what exactly is cryotherapy, and how is it applied to hair treatments?
The beneficial effects of cold on tissues have been known for a long time. Thanks to its ability to stimulate circulation and support the elimination of toxins, cryotherapy delivers a powerful anti-aging effect on the skin and tissues.
For this reason, it helps reduce recovery time after sports injuries while also contributing to healthier, younger-looking skin.
The very same principle can also be applied to hair care.
Cryotherapy is ideal for enhancing the performance of straightening treatments, keratin treatments, and intensive restructuring therapies.
Tests have shown that low operating temperatures help reseal the hair cuticles after any treatment, leaving the hair looking healthier, shinier, and stronger.
During a cold treatment, the hair is treated with a cryotherapy flat iron that reaches temperatures as low as -20°C. This allows reconstructive active ingredients to be sealed into the hair fiber while supporting even intensive chemical treatments — without stressing or dehydrating the hair, as often happens with traditional high-heat styling tools.
A professional
treatment service
A treatment for every hair type
∴ Reconstructive Hair Treatment:
To visibly improve and reconstruct the hair structure;
∴ Servizio ricostruzione:
Per effettuare una ricostruzione del capello migliorandone visibilmente la struttura;
∴ Freeze Your Blowout:
Before styling, it gives the hair more body and support, enhancing volume and prolonging the style’s longevity;
∴ Servizio congela la tua piega:
prima della piega rende i capelli più corposi e garantisce maggior sostegno aumentandone la durata;
∴ Smoothing Treatment :
To achieve smooth, outstanding straightening results without the use of heat;
∴ Servizio lisciante:
per effettuare una lisciatura con ottimi risultati senza l’uso di calore;
∴ Post-Stress Reconstructive Treatment:
After chemical treatments such as bleaching or perming, to help reconstruct and restore the hair fiber;
∴ Servizio ristrutturante post stress:
dopo uno stress da servizio chimico generico (decolorazione o ondulazione) per ristrutturare il capello;
∴ Servizio post colore o post tonalizzante:
per preservare la durata del colore e garantire maggior luminosità e morbidezza.
∴ Servizio post colore o post tonalizzante:
per preservare la durata del colore e garantire maggior luminosità e morbidezza.
Stronger Hair
Stronger and shinier
thanks to cold therapy
Stronger and Shinier Hair Through the Power of Cold
Here’s how to harness the power of cold therapy for healthier, more beautiful hair.
The benefits of cold for the skin and body are well known, but did you know it can also work wonders for your hair?
Cryotherapy helps strengthen the hair follicle and improve overall hair quality through the same principles that make cold therapy beneficial for the body.
Not only that — cold therapy is also ideal for enhancing the results of straightening treatments, keratin services, and reconstructive hair therapies.
The principle behind hair cryotherapy is similar to cryotherapy treatments used for the body.
Cold temperatures cause blood vessels to contract, helping reduce inflammation while stimulating cellular regeneration.
When applied to the scalp, cryotherapy boosts circulation around the hair follicle, supporting healthier and stronger hair growth.
It also helps lock in moisture to control frizz and tame unruly hair, leaving it up to five times smoother, softer, and easier to manage.
capelli
danneggiati,
sfibrati o crespi
È una tecnica particolarmente indicata per capelli danneggiati, sfibrati o crespi.
Il risultato? Capelli più lucidi, disciplinati, e più lisci.
Le basse temperature aiutano a chiudere le cuticole dei capelli, ovvero le “scaglie” che rivestono il fusto.
Una cuticola ben chiusa riflette meglio la luce (quindi il capello appare più lucido) e trattiene meglio l’idratazione e i nutrienti dei trattamenti;
un effetto WOW !
Damaged, dry,
or frizzy hair
This technique is especially recommended for damaged, dry, or frizzy hair.
The result? Hair that appears shinier, smoother, and more manageable.
Low temperatures help seal the hair cuticles — the outer protective layers that cover the hair shaft.
A well-sealed cuticle reflects light more effectively, making the hair appear glossier while helping retain moisture and the nourishing benefits of professional treatments.
